Three football players wearing Atlanta Falcons home and away jerseys in white and red, with helmets and gloves, standing on a white background.

FAST.
TIMELESS.
AUTHENTIC.

The Atlanta Falcons have officially launched new primary uniforms that the team will wear starting with the 2026 season. The new uniforms honor the team’s rich history while also reflecting excitement for the future. The updated looks were developed with a clear philosophy: create an enduring design that feels classic on-field, authentic to Atlanta and unmistakably Falcons.

Football player wearing a white Atlanta jersey with number 5 and black helmet holding a football towards the camera against a red background.Football player wearing an Atlanta Falcons red jersey number 24, red gloves, white pants, and black helmet in a defensive stance indoors.Football player in Atlanta Falcons red and white uniform, wearing helmet and gloves, posed leaning forward with hands on knees.
Football player in Atlanta Falcons red home jersey, white pants, red gloves, and helmet running with a football.Football player in Atlanta Falcons away jersey number 5 pointing forward on a dark textured surface with a red gradient background.Atlanta Falcons football player in red jersey and white pants holding a football against a dark red background.
Button with italic maroon text reading 'WATCH FULL VIDEO'

THE DETAILS

JERSEY
STRIPES
HELMET
NUMBERS
ELEMENTS

POWER OF RED

Red once again serves as the central element of the Falcons’ home jersey, reflecting the passion, intensity and swagger that defines the team.
READ MORE

LEGACY OF SILVER

Inspired by the organization’s inaugural 1966 uniform, the pant stripe traces the lineage of red and black while a sleek sliver of silver cuts forward, carrying the look into the modern era.
READ MORE

FUNCTIONALITY OF FORM

Inspired by the team’s inaugural 1966 uniform, the pant stripe traces the lineage of red and black as a sleek sliver of silver carries it forward.
READ MORE

NOVELTY OF NUMBERS

Enhanced legibility, forward-leaning angles and Falcons design cues create a bold, unmistakable look as the team introduces a new number set.
READ MORE

ELEMENTS

Every detail matters: “FALCONS” on the chest of the home jerseys, “ATLANTA” on away, “Dirty Birds” inside the collar and a nameplate font with team DNA.
READ MORE

THE DETAILS

JERSEY
STRIPES
HELMET
NUMBERS
ELEMENTS

POWER
OF RED

Red once again serves as the central element of the Falcons’ home jersey, reflecting the passion, intensity and swagger that defines the team.
READ MORE

LEGACY
OF SILVER

Inspired by the team’s inaugural 1966 uniform, the pant stripe traces the lineage of red and black as a sleek sliver of silver carries it forward.
READ MORE

FUNCTIONALITY
OF FORM

With pride in their black helmets, the Falcons retain the low-gloss shell, now sharpened by a silver facemask and updated “Winged ATL.”
READ MORE

NOVELTY
OF NUMBERS

Enhanced legibility, forward-leaning angles and Falcons design cues create a bold, unmistakable look as the team introduces a new number set.
READ MORE

ELEMENTS

Every detail matters: “FALCONS” on the chest of the home jerseys, “ATLANTA” on away, “Dirty Birds” inside the collar and a nameplate font with team DNA.
READ MORE
Four Atlanta Falcons football players standing in a row showcasing Away, Home, Away, and Throwback uniforms.Four football players modeling Atlanta Falcons uniforms: away white, home red, alternate away white with black pants, and throwback black with red helmet.
HOME
'SHOP NOW' Button
AWAY
Bold white text saying SHOP NOW on a red textured background.

our history

Designed with legacy in mind, the Atlanta Falcons’ new uniforms bridge eras. We turn back the clock to the moments and designs that shaped us.

Football game action with Atlanta Falcons player in black jersey and red helmet holding football amid opponents in white Cardinals uniforms.Football player wearing a red Atlanta Falcons uniform with number 60 and a helmet featuring the Falcons logo.American football players wearing red jerseys with white numbers and orange helmets with a black falcon logo during a game.Football player wearing a red jersey with number 10 and a red helmet poised to throw a football.Atlanta Falcons football player in black uniform with number 21 in a ready stance on the field.Atlanta Falcons player wearing number 32 jumping to score a touchdown in a packed football stadium.Atlanta Falcons football player running with the ball while being pursued by St. Louis Rams defenders during a game.Atlanta Falcons player in black uniform leaping over a Tampa Bay Buccaneers defender on a football field.Football player in red and white Atlanta Falcons uniform raising a football in celebration on the field.Atlanta Falcons football player, Matt Ryan, wearing number 2 jersey celebrating with clenched fists.Atlanta Falcons football player wearing a red jersey with number 7, white pants, gray helmet, and red gloves holding a football.
'66
'26
Atlanta Falcons football players in vintage white uniforms and red helmets standing in a shaded dugout.Five football players in white uniforms and red helmets standing side-by-side on a field in front of a large crowd.Football player in white uniform with number 57 and red helmet with Falcons logo, running on field during a game.Atlanta Falcons football player wearing a red helmet with a black falcon logo and a white jersey with number 42.Falcons football player in white uniform with number 80 holding the ball, standing over a Tennessee Titans player lying face down on the field.American football player in white Atlanta Falcons uniform kicking a football held by a teammate on a green field.Atlanta Falcons football player, Michael Vick, in white and red uniform holding a football while running on the field.Atlanta Falcons football player number 84 running with a football during a game, pursued by teammates and a San Francisco 49ers player.Atlanta Falcons football player wearing number 11 in white uniform running with ball on the field.Atlanta Falcons football player in white uniform running with the ball on a football field.Atlanta Falcons football player in white uniform with red number 5 and black helmet pointing forward.

our history

Designed with legacy in mind, the Atlanta Falcons’ new uniforms bridge eras. We turn back the clock to the moments and designs that shaped us.

Football game action with Atlanta Falcons player in black jersey and red helmet holding football amid opponents in white Cardinals uniforms.Football player wearing a red Atlanta Falcons uniform with number 60 and a helmet featuring the Falcons logo.American football players wearing red jerseys with white numbers and orange helmets with a black falcon logo during a game.Football player wearing a red jersey with number 10 and a red helmet poised to throw a football.Atlanta Falcons football player in black uniform with number 21 in a ready stance on the field.Atlanta Falcons player wearing number 32 jumping to score a touchdown in a packed football stadium.Atlanta Falcons football player running with the ball while being pursued by St. Louis Rams defenders during a game.Atlanta Falcons player in black uniform leaping over a Tampa Bay Buccaneers defender on a football field.Football player in red and white Atlanta Falcons uniform raising a football in celebration on the field.Atlanta Falcons football player, Matt Ryan, wearing number 2 jersey celebrating with clenched fists.Atlanta Falcons football player wearing a red jersey with number 7, white pants, gray helmet, and red gloves holding a football.
'66
'26
Atlanta Falcons football players in vintage white uniforms and red helmets standing in a shaded dugout.Five football players in white uniforms and red helmets standing side-by-side on a field in front of a large crowd.Football player in white uniform with number 57 and red helmet with Falcons logo, running on field during a game.Atlanta Falcons football player wearing a red helmet with a black falcon logo and a white jersey with number 42.Falcons football player in white uniform with number 80 holding the ball, standing over a Tennessee Titans player lying face down on the field.American football player in white Atlanta Falcons uniform kicking a football held by a teammate on a green field.Atlanta Falcons football player, Michael Vick, in white and red uniform holding a football while running on the field.Atlanta Falcons football player number 84 running with a football during a game, pursued by teammates and a San Francisco 49ers player.Atlanta Falcons football player in white uniform running with the ball during a game.Atlanta Falcons football player in white uniform running with the ball on a football field.Atlanta Falcons football player in white uniform with red number 5 and black helmet pointing forward.

inside the reveal

Atlanta Falcons football player in red uniform and black helmet with 'Power of Red' text on a red background.
How one iconic color fuels the present with memories of the past
From childhood memories to a locker room ready for its own moment, Atlanta’s return to red isn’t just a uniform change, it’s a passing of identity, pride and purpose.
Right-pointing arrow icon.
American football player in Atlanta Falcons uniform standing next to text reading 'Legacy of Silver' with a black, gray, and red striped background.
Falcons lean into a color of celebration more intentionally than ever before
Inspired by the pants stripe showcased in the organization’s very first uniforms, the color silver links the new look from top to bottom.  
Right-pointing white arrow icon on black background.
Collage featuring an Atlanta Falcons football player in red uniform and helmet, the Falcons logo, and the number 24, with text 'Functionality of Form'.
Falcons unveil a faster, smarter uniform built for movement
Inside the Falcons’ uniform overhaul — where stitching, stretch and player input shaped every decision.
Right-pointing arrow icon on a black background.
Football player in white uniform numbered 5 making gestures with both hands next to bold text reading 'Novelty of Numbers' on a fabric background with large red and white block letter.
Falcons introduce a brand-new number set
From early feedback to final design, we detail the journey taken to land a new number system for the Falcons.
Right-pointing white arrow icon on a black background.
Collage of Atlanta Falcons football players with bold text 'HEARTBEAT OF HISTORY' in the center, featuring a player in a red jersey number 7 in forefront.
Red helmets, throwback uniforms remain staples of Falcons closet
By design, the Falcons are keeping their most cherished look special.
White right-pointing arrow on a black background.
Atlanta Falcons football player in red jersey and black helmet with arms crossed next to text 'Power of Red' on a red background.
How one iconic color fuels the present with memories of the past
Button with bold italic text reading 'READ MORE'.
Atlanta Falcons football player in white jersey and black helmet standing next to text reading 'LEGACY OF SILVER' on a textured background with vertical stripes in black, silver, and red.
Falcons lean into a color of celebration more intentionally than ever before
Button with bold italic text reading 'READ MORE'.
Collage of Atlanta Falcons football gear with text 'Functionality of Form' and player in helmet and red jersey.
Falcons unveil a faster, smarter uniform built for movement
Button with bold italic text reading 'READ MORE'.
Football player wearing white Atlanta jersey number 5 poses next to text reading 'NOVELTY OF NUMBERS' on red and white background.
Falcons introduce a brand-new number set
Button with bold italic text reading 'READ MORE'.
Atlanta Falcons football players in red and black uniforms with the phrase 'Heartbeat of History' in bold red letters at center.
Red helmets, throwback uniforms remain staples of Falcons closet
Button with bold italic text reading 'READ MORE'.

FOLLOW US

Atlanta Falcons 404 Day Fan Fest logo with event details: Atlanta Beltline, Old 4th Ward Skate Park, April 4th, 2-6 PM, with Learn More button.
Three football players wearing Atlanta Falcons home and away jerseys in white and red, with helmets and gloves, standing on a white background.

fast.
TIMELESS.
authentic.

The Atlanta Falcons have officially launched new primary uniforms that the team will wear starting with the 2026 season.

The new uniforms honor the team’s rich history while also reflecting excitement for the future.

The updated looks were developed with a clear philosophy: create an enduring design that feels classic on-field, authentic to Atlanta and unmistakably Falcons.

Football player wearing Atlanta Falcons white uniform with number 5, holding a football towards the camera against a red background.Football player in red Atlanta Falcons jersey and helmet in a ready stance on a dark field with a gradient red backdrop.Atlanta Falcons football player in red jersey number 24, white pants, and black helmet in a ready stance.
Football player in red and white Atlanta Falcons uniform running with the ball on a black and red background.Football player in white Atlanta Falcons away jersey number 5 pointing forward on dark background with red square highlight.American football player in Atlanta Falcons uniform holding a football, looking sideways against a dark red background.
Watch Full Video Button

THE DETAILS

JERSEY
STRIPES
HELMET
NUMBERS
ELEMENTS

POWER OF RED

Red once again serves as the central element of the Falcons’ home jersey, reflecting the passion, intensity and swagger that defines the team.
READ MORE

LEGACY OF SILVER

Inspired by the organization’s inaugural 1966 uniform, the pant stripe traces the lineage of red and black while a sleek sliver of silver cuts forward, carrying the look into the modern era.
READ MORE

FUNCTIONALITY OF FORM

Inspired by the team’s inaugural 1966 uniform, the pant stripe traces the lineage of red and black as a sleek sliver of silver carries it forward.
READ MORE

NOVELTY OF NUMBERS

Enhanced legibility, forward-leaning angles and Falcons design cues create a bold, unmistakable look as the team introduces a new number set.
READ MORE

ELEMENTS

Every detail matters: “FALCONS” on the chest of the home jerseys, “ATLANTA” on away, “Dirty Birds” inside the collar and a nameplate font with team DNA.
READ MORE
Four football players modeling Atlanta Falcons uniforms: away white, home red, alternate away white with black pants, and throwback black with red helmet.
HOME
Button with white text 'SHOP NOW' on a red diagonal striped background.
AWAY
White text reading 'SHOP NOW' on a red textured background.

our history

Designed with legacy in mind, the Atlanta Falcons’ new uniforms bridge eras. We turn back the clock to the moments and designs that shaped us.

Football game action with Atlanta Falcons player in black jersey and red helmet holding football amid opponents in white Cardinals uniforms.Football player wearing a red Atlanta Falcons uniform with number 60 and a helmet featuring the Falcons logo.American football players wearing red jerseys with white numbers and orange helmets with a black falcon logo during a game.Football player wearing a red jersey with number 10 and a red helmet poised to throw a football.Atlanta Falcons football player in black uniform with number 21 in a ready stance on the field.Atlanta Falcons player wearing number 32 jumping to score a touchdown in a packed football stadium.Atlanta Falcons football player running with the ball while being pursued by St. Louis Rams defenders during a game.Atlanta Falcons player in black uniform leaping over a Tampa Bay Buccaneers defender on a football field.Football player in red and white Atlanta Falcons uniform raising a football in celebration on the field.Atlanta Falcons football player, Matt Ryan, wearing number 2 jersey celebrating with clenched fists.Atlanta Falcons football player wearing a red jersey with number 7, white pants, gray helmet, and red gloves holding a football.
'66
'26
Atlanta Falcons football players in vintage white uniforms and red helmets standing in a shaded dugout.Five football players in white uniforms and red helmets standing side-by-side on a field in front of a large crowd.Football player in white uniform with number 57 and red helmet with Falcons logo, running on field during a game.Atlanta Falcons football player wearing a red helmet with a black falcon logo and a white jersey with number 42.Falcons football player in white uniform with number 80 holding the ball, standing over a Tennessee Titans player lying face down on the field.American football player in white Atlanta Falcons uniform kicking a football held by a teammate on a green field.Atlanta Falcons football player, Michael Vick, in white and red uniform holding a football while running on the field.Atlanta Falcons football player number 84 running with a football during a game, pursued by teammates and a San Francisco 49ers player.Atlanta Falcons football player in white uniform running with the ball during a game.Atlanta Falcons football player in white uniform running with the ball on a football field.Atlanta Falcons football player in white uniform with red number 5 and black helmet pointing forward.

inside the reveal

Atlanta Falcons football player in red uniform and black helmet with 'Power of Red' text on a red background.
How one iconic color fuels the present with memories of the past
From childhood memories to a locker room ready for its own moment, Atlanta’s return to red isn’t just a uniform change, it’s a passing of identity, pride and purpose.
Right-pointing arrow icon.
American football player in Atlanta Falcons uniform standing next to text reading 'Legacy of Silver' with a black, gray, and red striped background.
Falcons lean into a color of celebration more intentionally than ever before
Inspired by the pants stripe showcased in the organization’s very first uniforms, the color silver links the new look from top to bottom.  
Right-pointing white arrow icon on black background.
Collage featuring an Atlanta Falcons football player in red uniform and helmet, the Falcons logo, and the number 24, with text 'Functionality of Form'.
Falcons unveil a faster, smarter uniform built for movement
Inside the Falcons’ uniform overhaul — where stitching, stretch and player input shaped every decision.
Right-pointing arrow icon on a black background.
Football player in white uniform numbered 5 making gestures with both hands next to bold text reading 'Novelty of Numbers' on a fabric background with large red and white block letter.
Falcons introduce a brand-new number set
From early feedback to final design, we detail the journey taken to land a new number system for the Falcons.
Right-pointing white arrow icon on a black background.
Collage of Atlanta Falcons football players with bold text 'HEARTBEAT OF HISTORY' in the center, featuring a player in a red jersey number 7 in forefront.
Red helmets, throwback uniforms remain staples of Falcons closet
By design, the Falcons are keeping their most cherished look special.
White right-pointing arrow on a black background.

FOLLOW US

Atlanta Falcons 404 Day Fan Fest logo with event details: Atlanta Beltline, Old 4th Ward Skate Park, April 4th, 2-6 PM, with Learn More button.
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